Eixo ︎
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Category:
Visual Brand Identity
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Year:
2021
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Creative Direction:
Vinicius Theodoro
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Design:
Vinicius Theodoro
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Photography:
Caique Nascimento
Natalia Blauth
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Strategy & Creative Consulting:
UP Lab
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EIxo:
Kika Brandão
Catharina Rocha
Carol Althaller
Category:
Visual Brand Identity
—
Year:
2021
—
Creative Direction:
Vinicius Theodoro
—
Design:
Vinicius Theodoro
—
Photography:
Caique Nascimento
Natalia Blauth
—
Strategy & Creative Consulting:
UP Lab
—
EIxo:
Kika Brandão
Catharina Rocha
Carol Althaller
—
We are excited to share with you the new visual identity we have created for our prominent client, the strategic consultancy EIXO. As the design studio responsible for this project, we had the honor of bringing to life an innovative and dynamic brand.
EIXO is a strategic consultancy dedicated to mapping behaviors and cultures that have a profound impact on people, brands, and businesses. Our mission is to provide creative solutions, strategic connections, and a fresh perspective to help brands navigate successfully in times of constant transformation. By combining the human perspective with technology, we strive to understand the "hows" and "whys" that drive people's behavior, offering valuable and insightful insights.
When approaching the development of the logo, we delved into the literal meaning of the word "EIXO," which translates to "AXIS" in English. "A straight, real or imaginary line that passes through the center of a body and around which the body performs or can perform rotation." Inspired by this definition, we shaped each letter of the word "EIXO" to visually represent this curve around a central line, evoking movement, dynamism, and adaptability. The resulting logo is a powerful and symbolic expression of EIXO's identity.
To complement this striking identity, we opted for an earthy color palette that conveys sophistication, stability, and a deep connection with nature. These subtle and refined colors add a sense of authenticity and confidence to the brand, emphasizing its strategic approach and core values.
We are extremely proud of the achieved result: a simple and sophisticated visual identity that perfectly reflects the essence of EIXO. We have full confidence that this new identity will strengthen EIXO's presence and reputation in the market, providing a solid foundation for its continuous growth and the success of its clients.
We appreciate the opportunity to collaborate with EIXO on this exciting project and look forward to continuing this partnership, driving transformation and success in the business world together.
We are excited to share with you the new visual identity we have created for our prominent client, the strategic consultancy EIXO. As the design studio responsible for this project, we had the honor of bringing to life an innovative and dynamic brand.
EIXO is a strategic consultancy dedicated to mapping behaviors and cultures that have a profound impact on people, brands, and businesses. Our mission is to provide creative solutions, strategic connections, and a fresh perspective to help brands navigate successfully in times of constant transformation. By combining the human perspective with technology, we strive to understand the "hows" and "whys" that drive people's behavior, offering valuable and insightful insights.
When approaching the development of the logo, we delved into the literal meaning of the word "EIXO," which translates to "AXIS" in English. "A straight, real or imaginary line that passes through the center of a body and around which the body performs or can perform rotation." Inspired by this definition, we shaped each letter of the word "EIXO" to visually represent this curve around a central line, evoking movement, dynamism, and adaptability. The resulting logo is a powerful and symbolic expression of EIXO's identity.
To complement this striking identity, we opted for an earthy color palette that conveys sophistication, stability, and a deep connection with nature. These subtle and refined colors add a sense of authenticity and confidence to the brand, emphasizing its strategic approach and core values.
We are extremely proud of the achieved result: a simple and sophisticated visual identity that perfectly reflects the essence of EIXO. We have full confidence that this new identity will strengthen EIXO's presence and reputation in the market, providing a solid foundation for its continuous growth and the success of its clients.
We appreciate the opportunity to collaborate with EIXO on this exciting project and look forward to continuing this partnership, driving transformation and success in the business world together.