Shaping visions into future realities.
What We Do
We empower brands by focusing on their true essence and influence. This includes developing distinct brand identities, strategies, and narratives that foster genuine connections and drive meaningful change. Your brand is not what you look like; it is what you do and how you make people feel.
How Do We Achieve Our Mission?
We achieve our mission by integrating diverse cultural contexts, collaborating with a variety of experts, and engaging actively with communities. This approach ensures that our projects are relevant and impactful, resonating deeply with the needs and aspirations of those we serve. To be truly effective, we must think, act, and communicate differently. Through the strategic application of imagination, we can build new futures.
How Should We Steer Our Transformation?
Strategic planning is crucial. We create comprehensive transformation playbooks that prioritize workstreams, define KPIs, map internal stakeholders, and design transformation maturity models. This strategic approach ensures a clear and purposeful path for change. Embracing optimism is a strategic imperative, focusing not on what is probable but on what is possible.
What New Value Can We Generate?
Through our business transformation capabilities, we unlock new economic value by delivering strategic narratives, market sizing analyses, business design innovations. This enables brands to capitalize on new opportunities and drive growth. Authentic brand values are the things that set you apart yet bring your teams, fans, and communities together.
How Does It Affect Our Brand?
Brand transformation capabilities focus on developing competitive advantages through clear purpose definition, values, brand strategy, naming and identity systems. This ensures that brands not only stand out but also connect deeply with their target audiences. Brands have the power to lead positive change and redefine the narratives that shape our society and culture.
How Do We Introduce It to the World?
Our go-to-market design capabilities help create touchpoints that ignite consumer passion. This includes communication design, packaging, retail experience design, UI kits, on-product branding, website design, and digital product visual design. These elements ensure a cohesive and impactful market introduction. Brands need to tell the world exactly what they stand for. Your brand values hold value; they are more than just words in a deck—they are your essence.
When you stand by what you stand for, you can create meaningful change inside and outside of your business.
We empower brands by focusing on their true essence and influence. This includes developing distinct brand identities, strategies, and narratives that foster genuine connections and drive meaningful change. Your brand is not what you look like; it is what you do and how you make people feel.
How Do We Achieve Our Mission?
We achieve our mission by integrating diverse cultural contexts, collaborating with a variety of experts, and engaging actively with communities. This approach ensures that our projects are relevant and impactful, resonating deeply with the needs and aspirations of those we serve. To be truly effective, we must think, act, and communicate differently. Through the strategic application of imagination, we can build new futures.
How Should We Steer Our Transformation?
Strategic planning is crucial. We create comprehensive transformation playbooks that prioritize workstreams, define KPIs, map internal stakeholders, and design transformation maturity models. This strategic approach ensures a clear and purposeful path for change. Embracing optimism is a strategic imperative, focusing not on what is probable but on what is possible.
What New Value Can We Generate?
Through our business transformation capabilities, we unlock new economic value by delivering strategic narratives, market sizing analyses, business design innovations. This enables brands to capitalize on new opportunities and drive growth. Authentic brand values are the things that set you apart yet bring your teams, fans, and communities together.
How Does It Affect Our Brand?
Brand transformation capabilities focus on developing competitive advantages through clear purpose definition, values, brand strategy, naming and identity systems. This ensures that brands not only stand out but also connect deeply with their target audiences. Brands have the power to lead positive change and redefine the narratives that shape our society and culture.
How Do We Introduce It to the World?
Our go-to-market design capabilities help create touchpoints that ignite consumer passion. This includes communication design, packaging, retail experience design, UI kits, on-product branding, website design, and digital product visual design. These elements ensure a cohesive and impactful market introduction. Brands need to tell the world exactly what they stand for. Your brand values hold value; they are more than just words in a deck—they are your essence.
When you stand by what you stand for, you can create meaningful change inside and outside of your business.
Clients
We’ve designed, developed, and guided a variety of global brands and leaders.
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We’ve designed, developed, and guided a variety of global brands and leaders.
Founder
Vinicius Theodoro is a multidisciplinary designer and creative director based in São Paulo, with a career spanning 15 years. He has worked in various areas of design, including branding, art direction, editorial, digital, and advertising. His work is characterized by comprehensive research and strategic thinking, resulting in concepts that materialize in all aspects of design.
He studied Graphic Design at Veiga de Almeida University in Rio de Janeiro and specialized in Type Design at ELISAVA | School of Design and Engineering in Barcelona, where he took classes with Bas Jacobs (Underware) and Joancarles Casasín (TypeTogether). He completed a one-year academic immersion in Furniture Design at IED | European Institute of Design.
Before founding Studio Tempo®, Vinicius was the Design Director at Wieden+Kennedy São Paulo, where he led a team focused on the design and development of brand identities, primarily serving clients like C&A, Nike, and Nubank. He also worked at Tátil Design, collaborating with product designers, photographers, and developers on various studio and corporate projects. Additionally, he held the position of Head of Design at BBDO NY, working remotely, and co-founded Dialeto, an illustration studio in São Paulo.
He founded Studio Tempo®, where he leads a team of talented designers, creating integrated projects for institutions, brands, and individuals. His work has been recognized in various design awards and publications, highlighting his ability to integrate strategy and creativity into innovative projects.