AMA ︎
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Category:
Packaging and Brand Identity
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Year:
2022
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Creative Direction:
Vinicius Theodoro
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Design:
Vinicius Theodoro
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Art Direction:
Cristina Llanos
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3D:
João Gabriel Rosa
Category:
Packaging and Brand Identity
—
Year:
2022
—
Creative Direction:
Vinicius Theodoro
—
Design:
Vinicius Theodoro
—
Art Direction:
Cristina Llanos
—
3D:
João Gabriel Rosa
—
AMA is a brand of cosmetics in bars formulated especially for children. We are dedicated to creating a brand that captures the playful and organic essence, providing a unique experience for our young users.
When creating the AMA logo, we selected PicNic, a typography that conveys organicness while also evoking a whimsical and enchanting universe. Every curve and shape was carefully designed to transmit this essence and create an immediate visual connection with our target audience.
The color palette was specially chosen, taking into consideration the color of the products themselves. We used a combination of pastel and neon tones, creating a perfect balance between softness and vibrancy. These vibrant and cheerful colors reflect the energy and fun that AMA aims to convey in its cosmetics.
The product's art direction was developed with extreme attention to detail, highlighting the brand's unique attributes. Each element of the packaging was carefully selected to provide a visually appealing and functional experience. Everything was planned to convey the quality andfrom the choice of materials to the arrangement of graphic elements purpose of AMA .
AMA is a brand of cosmetics in bars formulated especially for children. We are dedicated to creating a brand that captures the playful and organic essence, providing a unique experience for our young users.
When creating the AMA logo, we selected PicNic, a typography that conveys organicness while also evoking a whimsical and enchanting universe. Every curve and shape was carefully designed to transmit this essence and create an immediate visual connection with our target audience.
The color palette was specially chosen, taking into consideration the color of the products themselves. We used a combination of pastel and neon tones, creating a perfect balance between softness and vibrancy. These vibrant and cheerful colors reflect the energy and fun that AMA aims to convey in its cosmetics.
The product's art direction was developed with extreme attention to detail, highlighting the brand's unique attributes. Each element of the packaging was carefully selected to provide a visually appealing and functional experience. Everything was planned to convey the quality andfrom the choice of materials to the arrangement of graphic elements purpose of AMA .