ifa-Galerie Stuttgart & Berlin Graphic Identity Proposal
Proposal prepared for ifa-Galerie Stuttgart
Chapter 1 — Stuttgart Graphic Identity
This proposal outlines the development
and implementation of the graphic identity
system for the São Paulo Resonance
Program — Chapter 1, departing from the
36th São Paulo Biennial and unfolding
across the Stuttgart exhibition.
The objective is to create a cohesive
visual language capable of translating the
exhibition concept into editorial,
environmental and digital touchpoints,
ensuring consistency across spaces and
communication channels.
Chapter 1 — Stuttgart Graphic Identity
This proposal outlines the development
and implementation of the graphic identity
system for the São Paulo Resonance
Program — Chapter 1, departing from the
36th São Paulo Biennial and unfolding
across the Stuttgart exhibition.
The objective is to create a cohesive
visual language capable of translating the
exhibition concept into editorial,
environmental and digital touchpoints,
ensuring consistency across spaces and
communication channels.
1. Scope of Work
Development of the graphic identity system and applications across exhibition, communication and spatial materials.
Includes:
• key visual development
• graphic identity system
• typography direction
• color system
• layout principles and applications
• editorial design direction
• environmental graphics direction
• adaptation system for exhibition materials
• production-ready files for approved applications
Includes:
• key visual development
• graphic identity system
• typography direction
• color system
• layout principles and applications
• editorial design direction
• environmental graphics direction
• adaptation system for exhibition materials
• production-ready files for approved applications
2. Deliverables
Graphic Identity System
Applications include:
Exhibition Materials
• invitation card
• exhibition booklet / leaflet OR wall text system
• labels and captions system
• poster design
• billboard application (2720 × 4120 mm)
Digital Assets
• website header / key visual
• Instagram templates
• email header and footer
• E-flux announcement visual assets
Environmental Applications
• entrance door graphics
• window and door foiling applications
• printed vinyl applications
Applications include:
Exhibition Materials
• invitation card
• exhibition booklet / leaflet OR wall text system
• labels and captions system
• poster design
• billboard application (2720 × 4120 mm)
Digital Assets
• website header / key visual
• Instagram templates
• email header and footer
• E-flux announcement visual assets
Environmental Applications
• entrance door graphics
• window and door foiling applications
• printed vinyl applications
3. Timeline
Estimated timeline: 4 weeks
Phase 1 → strategy, immersion and visual exploration
Phase 2 → visual system development
Phase 3 → applications and refinement
Phase 4 → final files and handoff
Phase 1 → strategy, immersion and visual exploration
Phase 2 → visual system development
Phase 3 → applications and refinement
Phase 4 → final files and handoff
4. Team
1 Creative Director
1 Designer
1 Project Manager
5. Investment
Total: € 3,940
Payment Terms
• 50% at project start
• 50% upon completion
• 50% at project start
• 50% upon completion
6. Terms
• Includes two rounds of revisions across the system development phase
• Additional applications outside scope may be quoted separately
• Production costs are not included
• Final files delivered ready for implementation
• Studio Tempo® reserves the right to showcase the work, respecting confidentiality agreements
• Berlin phase to be scoped and quoted separately upon project completion
⸻
Studio Tempo
studiotempo.co
info@studiotempo.co
São Paulo — Brazil
Tempo Design Office LTDA
CNPJ 48.993.154/0001-58
Proposal validity: 15 days
• Additional applications outside scope may be quoted separately
• Production costs are not included
• Final files delivered ready for implementation
• Studio Tempo® reserves the right to showcase the work, respecting confidentiality agreements
• Berlin phase to be scoped and quoted separately upon project completion
⸻
Studio Tempo
studiotempo.co
info@studiotempo.co
São Paulo — Brazil
Tempo Design Office LTDA
CNPJ 48.993.154/0001-58
Proposal validity: 15 days