Nike — Play New ︎
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Category:
Illustration
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Year:
2021
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Illustration:
Studio Tempo
Dialeto
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Wieden+Kennedy Creative Team:
Fabiano Higashi
Mariana Borga
André Pallu
Cacá Barabás
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Nike:
Livia Pinheiro
Fabio Silvestrini
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Play New is a powerful concept that resonates in unique ways with each individual. To bring this inspiring narrative to life, Nike sought graphic tools that would be a truly captivating container, capable of celebrating the diverse dimensions in which Play New manifests itself.
In this context, we had the honor of building a visual identity that incorporated the essence of diversity. Our mission was to create illustrations that transformed ordinary athletes into true heroes in an authentic and impactful way.
With dedication and passion, we immersed ourselves in the world of Play New, exploring its multiple facets and expressions. Each illustration was carefully conceived to convey the athletes' energy, strength, and resilience, highlighting their unique and inspiring stories.
We used a vibrant color palette and dynamic graphic elements to bring the illustrations to life, ensuring that each image told a visually engaging and exciting story. By giving athletes the prominence they deserve, we believe we are contributing to the creation of a visual identity that celebrates diversity and inspires Play New in all its forms.
We are immensely proud to have participated in this project and to have the opportunity to create illustrations that capture the essence of Play New. We believe each illustration has become a powerful tool for storytelling and inspiring people worldwide.
Play New is a powerful concept that resonates in unique ways with each individual. To bring this inspiring narrative to life, Nike sought graphic tools that would be a truly captivating container, capable of celebrating the diverse dimensions in which Play New manifests itself.
In this context, we had the honor of building a visual identity that incorporated the essence of diversity. Our mission was to create illustrations that transformed ordinary athletes into true heroes in an authentic and impactful way.
With dedication and passion, we immersed ourselves in the world of Play New, exploring its multiple facets and expressions. Each illustration was carefully conceived to convey the athletes' energy, strength, and resilience, highlighting their unique and inspiring stories.
We used a vibrant color palette and dynamic graphic elements to bring the illustrations to life, ensuring that each image told a visually engaging and exciting story. By giving athletes the prominence they deserve, we believe we are contributing to the creation of a visual identity that celebrates diversity and inspires Play New in all its forms.
We are immensely proud to have participated in this project and to have the opportunity to create illustrations that capture the essence of Play New. We believe each illustration has become a powerful tool for storytelling and inspiring people worldwide.