Cosmo ︎
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Category:
Brand Identity
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Year:
2021
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Creative Direction:
Vinicius Theodoro
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Design:
Vinicius Theodoro
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Photography:
Kenny Hsu
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Cosmo:
Lucia Hsu
Natália Barros
Cosmo, a beachwear brand from Rio de Janeiro, had its visual identity developed to highlight its main attributes, which were to convey lightness, spontaneity, and freshness. To achieve this, we created a simple and flexible system that serves as the perfect support for brand photography.
By choosing the vibrant orange color for the logo, we aimed to create a lively rhythm in the compositions. This color is a reference to the characteristic heat of Rio de Janeiro, adding an infectious energy to the visual identity. Combined with off-white, the orange brings strength and personality to the minimalist compositions, providing a genuinely Brazilian interpretation.
For the primary typography, we selected Obvious Regular from OHNO Type. We believe that this font has characteristics that harmonize perfectly with the brand's spontaneity. Its presence adds a touch of contemporaneity and elegance, complementing the visual identity consistently.
The result is a visual identity that reflects the essence of the brand in a captivating way. Each element was carefully chosen to convey the values and personality of Cosmo, capturing the energy of Rio de Janeiro and offering a unique and engaging experience to our customers.
By choosing the vibrant orange color for the logo, we aimed to create a lively rhythm in the compositions. This color is a reference to the characteristic heat of Rio de Janeiro, adding an infectious energy to the visual identity. Combined with off-white, the orange brings strength and personality to the minimalist compositions, providing a genuinely Brazilian interpretation.
For the primary typography, we selected Obvious Regular from OHNO Type. We believe that this font has characteristics that harmonize perfectly with the brand's spontaneity. Its presence adds a touch of contemporaneity and elegance, complementing the visual identity consistently.
The result is a visual identity that reflects the essence of the brand in a captivating way. Each element was carefully chosen to convey the values and personality of Cosmo, capturing the energy of Rio de Janeiro and offering a unique and engaging experience to our customers.