WALK ︎










Cliente:
WALK



Category:
Brand Identity



Year:
2024



Design Direction:
Vinicius Theodoro



Designer:
Vinicius Theodoro
Luiz Pereira



Strategy:
Catharina Rocha



Photography:
DTS



Accessibility Consultancy:
Sondery




WALK combines the expertise of a consultancy with the creativity of an agency to create and strengthen the world’s boldest brands, promoting accessibility and inclusion for all.

Our visual identity reflects this mission with a flexible logo full of variations, adapting to different contexts while always maintaining its inclusive essence. The robust and tactile design of the logo, combined with a vibrant color palette, conveys a message of innovation, warmth, and progress.

Every element of our brand has been carefully crafted to provide a unique and accessible experience. From the photographic art direction, which incorporates tactile elements and human interactions, to the choices of materials and design, everything at WALK is geared towards creating a positive impact and transforming the way brands connect with their audiences. We also worked with Sondery, our accessibility consultancy, to ensure our approach to accessibility is comprehensive and effective.