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We are responsible for this project, we had the opportunity to embark on an extraordinary journey while developing the visual identity for this innovative company committed to the ethical and sustainable cultivation of Cannabis in Colombia.

PuntoUno is a family-owned business with a rich agricultural tradition, cultivating high-quality local products such as strawberries, avocados, tomatoes, and herbs. With prestigious certifications from the Rainforest Alliance for their commitment to organic and sustainable farming practices, PuntoUno decided to apply their agricultural techniques to cultivating, developing, and distributing cannabis seeds in response to regulatory changes in the Colombian landscape. Just as coffee, bananas, and flowers have done, Colombia is paving the way to become a global leader in cannabis production, driving market development as it progresses.

As a design studio, our goal was to create a visual identity that captured the authentic essence of this agricultural lifestyle. To achieve this, we selected a color palette with warm and earthy tones, evoking the organic nature of the brand. Additionally, we daringly added a surprising touch with the use of neon green, symbolizing the innovation and growth that PuntoUno represents.

The careful choice of the Saol Display typeface family was essential in conveying the care and dedication required in the cultivation process. With its elegance and readability, this font captures the essence of PuntoUno's values, reinforcing its commitment to quality at every stage of the process.
Working closely with the PuntoUno team, our team of designers, with extensive experience in developing standout brands, created a unique and impactful visual identity. Each element was carefully selected and refined with attention to detail, consistently conveying the brand’rsonality. The result is a visual identity that reflects PuntoUno's commitment to the ethical and sustainable cultivation of Cannabis.

We are extremely proud to have contributed to the creation of PuntoUno's visual identity and to be part of this exciting journey in shaping the future of ethical and sustainable cannabis cultivation. We appreciate the opportunity to collaborate with PuntoUno and have full confidence that our partnership will strengthen their position as a reference in this ever-evolving market.