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Client:
N Sports
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Category:
Visual IdentityBroadcast Design
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Year:
2024
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N Sports Team:
Gustavo Camarano
Andre Argolo
Gustavo Hazan
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Creative Direction & Concept:
Vinicius Theodoro
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Design:
Vinicius Theodoro
Sofia Roth
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Motion Design:
Andre Portnoy
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Art Direction:
Vinicius Theodoro
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Visual System & Identity:
Studio Tempo®
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Project Development:
Studio Tempo®
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For N Sports, the challenge was to translate speed, precision, and emotion into a visual identity capable of performing seamlessly across screens, platforms, and live broadcasts. More than a sports channel, N Sports operates as a dynamic ecosystem where performance, storytelling, and entertainment meet in real time.
The identity was designed to express constant movement. Inspired by the logic of broadcast systems and the intensity of live sports, we created a bold and modular visual language built on strong geometry, fluid transitions, and rhythmic compositions. Every element was developed to adapt naturally across digital interfaces, motion graphics, and on-air environments.
At the core of the system lies a flexible structure that mirrors the pace of the game itself. The visual language is dynamic and responsive, balancing impact and clarity while ensuring consistency across multiple platforms and formats.
The logo and graphic system emphasize clarity and strength, combining technical precision with expressive forms. Color plays a central role, acting as a visual pulse that reinforces energy, immediacy, and emotional connection with the audience.
More than a redesign, the new N Sports identity establishes a scalable and future-ready system. A visual framework built to evolve, perform, and grow alongside the sport it represents.