Mr. Papa ︎







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Client:
Mr. Papa

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Category:
Rebrand

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Year:
2023 

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Design Direction:
Vinicius Theodoro

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Designer:
Vinicius Theodoro
Jay Souza

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Mr. Papa, a fast food located in Lima, Peru, is where you find the perfect balance between delicious fries and exceptional culinary innovation. With a typically Peruvian flavor, Mr. Papa stands out for its sustainable approach, offering maximum flavor with minimal environmental impact.

We developed a fun and vibrant visual identity, using illustrations and a mix of typographies that bring rhythm and dynamism to the compositions. This visual approach reflects the brand's joyful and innovative essence, making each experience at Mr. Papa unique and memorable.

The created visual identity celebrates the brand's values and provides a genuine connection with customers, highlighting Peru's rich culture in a sustainable and flavorful way.