Google ︎







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Cliente:
Google

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Category:
Visual Identity
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Year:
2024

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Design Direction:
Vinicius Theodoro

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Designer:
Vinicius Theodoro

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Motion:
Luiz Pereira
Caio Pereira

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3D:
Paula Leite

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Cenography:
Estudio Xingu

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Photography:
Anne Karr

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Hood Team:
Catharina Tourinho, Edson Luis, Fernanda Peltier, Jay Sousa, Filipe Fraga, Yan Diniz, Felipe Urbanetto

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The “Think With Google” event features a visual identity that translates Google’s essence in a simple and provocative way, creating a direct connection to the act of thinking. The combination of geometric shapes and vibrant colors evokes dynamism and modernity, essential characteristics of Google.

Each graphic element was carefully chosen to reflect Google’s innovation and technological approach, resulting in a visual composition that is both attractive and functional. This visual identity was applied to all event spaces, creating an immersive and inspiring experience that encourages participants to explore new ideas and technological solutions.

This work was carried out in collaboration with Hood, reinforcing the project’s excellence and creativity.