Cosmo Active ︎





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Category:
Visual Identity

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Year:
2021

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Creative Direction:
Vinicius Theodoro

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Design:
Vinicius Theodoro
Jayana Souza

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Photography:
Kenny Hsu

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Cosmo:
Lucia Hsu
Natália Barros
Active is the clothing line that seamlessly blends performance and daily wear. Our visual identity, inspired by the versatile spirit of the brand, embodies simplicity and liveliness. With a colorful and vibrant logo that symbolizes the versatility of the pieces, combined with white, the minimalist compositions convey strength and personality. The chosen typography is ABC Maxi from DinamoType, which harmonizes with Cosmo's spontaneity, adding a contemporary touch. This visual identity captures the essence of the brand, providing an immersive experience that reflects Cosmo's values.