Coolhunter Favela ︎







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Client:
Coolhunter Favela
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Categoy:
Rebrand

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Year:
2023 

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Design Direction:
Vinicius Theodoro
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Designer:
Vinicius Theodoro
Jay Souza

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Photographers:
Marcus Sabah
Pedro Napolinario

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Coolhunter Favela is an initiative by Rafaela Pinah that acts as an ethnographic research laboratory, uncovering the origins of aesthetic and cultural manifestations in the world's peripheries. The visual identity created for @coolhunterfavela is simple yet impactful, highlighting the unique work of this project.

Inspired by the cultural richness and strength of peripheral communities, we developed a visual identity that uses contrast and the power of geometric shapes to capture the authentic essence of the favelas. The combination of robust typography with minimalist graphic elements creates a powerful and meaningful visual presence, reflecting the energy and depth of these communities.

This approach not only enhances Coolhunter Favela's mission and values but also provides a visual platform that amplifies the voices and stories of the peripheries, bringing forth the beauty and depth of deep Brazil.